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Q1. What is the main focus of Email Marketing?
A. Managing day-to-day operations
B. Increasing website traffic
C. Engaging with customers through email communication
D. Analysing financial data
Q2. Which of the following is NOT a common goal of an Email Marketing campaign?
A. Driving sales and conversions
B. Increasing social media followers
C. Building brand awareness
D. Enhancing customer loyalty
Q3. True or False: Email Marketing is primarily about sending as many emails as possible to reach a wide audience.
A. True
B. False
Q4. Which of the following is an essential aspect of a successful email campaign?
A. Including as much information as possible in one email
B. Using flashy and colorful designs to grab attention
C. Personalizing the content based on the recipient's interests
D. Sending emails at random times throughout the day
Q5. What is an "open rate" in Email Marketing?
A. The percentage of emails that bounce back
B. The percentage of emails that are marked as spam
C. The percentage of emails that are successfully delivered to the recipient's inbox
D. The percentage of recipients who open and view the email
Q6. True or False: It's essential to get explicit permission from recipients before adding them to an email list.
A. True
B. False
Q7. What is an email "call-to-action" (CTA)?
A. A legal disclaimer at the end of the email
B. A request for the recipient to take a specific action, such as clicking a link or making a purchase
C. A way to unsubscribe from the email list
C. A link to the company's social media profiles
Q8. True or False: A/B testing in Email Marketing involves sending two versions of the same email to different recipients.
A. True
B. False
Q9. Which of the following can negatively impact email deliverability?
A. Regularly cleaning and updating the email list
B. Providing an unsubscribe option in the email
C. Using misleading subject lines
D. Sending emails with valuable content
Q10. How can you measure the success of an Email Marketing campaign?
A. By the number of emails sent
B. By the number of clicks on any link in the email
C. By the percentage of emails opened and the click-through rate
D. By the size of the email list
Q11. True or False: Email Marketing is only effective for B2C (business-to-consumer) companies.
A. True
B. False
Q12. What is the purpose of the formula "=VLOOKUP (A2, B1:C10, 2, FALSE)" in Excel?
A. It searches for the value in cell A2 in the range B1 to C10 and returns the corresponding value from the second column (B) if found.
B. It looks up the value in cell A2 in the range B1 to C10 and returns the value from the third column (C) if found.
C. It finds the maximum value in the range B1 to C10.
D. It counts the occurrences of the value in cell A2 in the range B1 to C10.
Q13. What does SMTP stand for?
A. Simple Marketing Transfer Protocol
B. Standard Mail Transfer Protocol
C. Simple Mail Transfer Protocol
D. Secure Mail Transmission Protocol
Q14. Which of the following is the primary function of SMTP in e-blasts?
A. Managing subscriber lists
B. Sending and relaying outgoing emails
C. Collecting email campaign analytics
D. Designing email templates
Q15. Which email header is used to indicate the recipient of the email in SMTP?
A. Subject
B. From
C. To
D. CC (Carbon Copy)