Take the Building Better Digital
Customer Experiences Quiz


Is your organisation focused on enhancing customer digital experiences? Today’s consumers expect more from their online interactions. Understanding and optimising every user interaction is more critical than ever. The battle for a customer can be lost in seconds. Companies that identify digital frictions and optimise the customer journey are set up for success!

Take this Building Better Digital Customer Experiences quiz and identify the issues that are most important to you. We’ll instantly deliver content to help you achieve your digital customer experience goals!



1. Where are you in your customer digital experience journey?

Using real-time data for an aligned understanding of the customer across teams

Building an analytics foundation to easily identify and resolve digital friction

Discovering areas of opportunity for optimisation

2. What are your top digital priorities this year?

Increasing digital self-service to enhance customer retention

Modernizing digital analytics stack to a unified view of the customer journey

Building a shared understanding of customer behavior for faster action

3. What is your main goal in improving your customer digital experiences?

Enhance user satisfaction

Maximise data reach and effectiveness

Increase engagement and loyalty

4. What’s your biggest digital experience challenge?

Innovating ahead of customer expectations

Understanding what areas of our digital experience to prioritise

Responding to customer needs in real-time

5. What is your most urgent priority for improving your digital customer experience?

Organisational alignment around the customer

Gaining real-time visibility into the digital experience

Improving experience KPIs outside of digital friction

6. What would be the biggest benefit of a customer-centric digital analytics platform?

Breaking down data silos

Holistic and shared view of the digital customer experience

Higher conversion rates

7. What challenges does your organisation have in improving customer digital experiences?

Lack of cross-team alignment

No visibility into customer drop-off

Inability to seamlessly capture data

8. What are the likely consequences of not improving your customer digital experiences?

Time wasted data wrangling

Decrease in retention/loyalty

Higher acquisition costs

9. What do you most value in simplifying how you listen to customers?

Long-term retention and loyalty

Visibility into the entire customer life cycle

Diagnosing issues with speed and confidence

10. What would you most appreciate in a customer-driven digital analytics platform?

Error monitoring dashboards

Real-time analytics

Alerting on customer friction points